industry news

Lynka Takes on New Strategic Partner, Berendsohn AG

Lynka Takes on New Strategic Partner, Berendsohn AG
We are very pleased to announce that Lynka Sp. z o.o. has recently concluded a deal with a new strategic partner.
This promotional industry investor – Berendsohn AG of Hamburg - will provide Lynka with both strategic support and a strong financial base to grow and develop the business across Europe. At the same time, Lynka’s hitherto financial backers, Hanseatic Finance / Arco Capital, have fully exited the business on August 12.

Lynka and Berendsohn will continue to operate as separate business units under their own respective brands. However, the combination of Lynka’s apparel expertise and Berendsohn’s impressive promotional goods experience, together with a strong financial base, will considerably strengthen the position of each of these companies in the European promotional products industry.

Berendsohn CEO, Jorn Lambertz stated: “As a world-class apparel player, Lynka is a perfect fit for Berendsohn, from both a cultural and a strategic perspective. I am very pleased to become partners with John and to welcome Lynka into the Berendsohn family.”

John Lynch, Lynka founder said “I am so pleased that Lynka has found Berendsohn as our strategic partner for the future. I couldn’t have wished for a better, more professional and financially sound partner. Having worked closely with the Berendsohn team in putting this deal together for many months now, I have the utmost respect for Jörn Lambertz and his team. I can already see the cultural fit and tremendous opportunities between our two companies. Our strategy at Lynka remains the same – to dynamically grow our business via Europe’s premium one-stop-shop apparel solution, and our award winning decoration and services. Berendsohn’s strong financial standing will enable Lynka to pursue more effectively than ever before our vision of leading the way in the EU apparel industry.”

Lynka will continue to be headed and co-owned by John Lynch, who founded and has been CEO of Lynka for 22 years.

Background of Lynka

Lynka was founded in 1992 in Krakow Poland by two Americans, shortly after the fall of communism. Today, Lynka is one of the EU’s leading full service suppliers of promotional clothing and accessories. Lynka has won over 40 awards for print and embroidery quality – more than any other European supplier. Lynka’s One-Stop-Shop concept is simply a better solution for European promotional agencies.

Lynka is a leading wholesaler of promotional apparel – with big stocks of the leading apparel brands as well as a wide range of promotional accessories, bags and caps.

Thanks to 22 years’ experience, Lynka has printed more than 60 million logos for promotional agencies in 22 EU countries. It is widely recognized that Lynka is one of the apparel decorators in Europe. Most recently, Lynka was awarded the 2013 Impression Awards (USA) for the most innovative textile print, and was named one of the CEE Manufacturers of the Year. Industry leading Printwear Magazine wrote: "Lynka is one of the premier apparel-decorating facilities in all of Europe – in fact, let’s make that all the world."

Background of Berendsohn

Berendsohn AG is one of the leading companies active on the promotional products and gifts market with its headquarter in Hamburg.

The company was founded in 1833 as a publishing house „B.S. Berendsohn“. Already in the early years hanseatic traders used its graphic illustrations of typical Hamburg scenes as a perfect gift for their business partners all over the world. Based on this tradition the company was re-launched by Günther Berendsohn in 1948. From then on Berendsohn concentrated on selling promotional products and exclusive gifts.

With a turnover of EUR 65 million and 20 million delivered products, Berendsohn has been maintaining its hold on the market as one of Europe's leading enterprises in this industry.

The product range comprises more than 350 promotional ideas from a classical 'give-away', such as a ballpoint pen, an exclusive and often award-winning design object to the exclusive Blue Line collection. Since 1999, Berendsohn AG has been awarded a number of international prizes for its products including the iF Design Award and the Red Dot design award. In 2006, the company expanded its product range into the sale of work wear and corporate fashion.

Activities in 11 European countries -- from Scandinavia to Italy, from Netherlands to Poland -- are coordinated from the Hamburg headquarter. Production and service center is located in the north- east of Germany at Schwerin. Launched in 1993 the production facilities were recently expanded to answer the challenges of our growing international business.